What Effect Do Your Cafe Colours Have On Your Customers?

We’re always harping on about ways to give your cafe that wow factor that not only attracts new customers but keeps existing ones coming back for more. Everything from the service they receive to the décor are key factors that customers will make a mental note of. So with this in mind, we thought it would be a good idea to take a look at what colour palette might best suit your cafe and convey the mood you want for your guests.

Bold, bright colours

If you think about most fast food chains the colours they tend to use are bold and eye-catching such as fiery reds, vibrant yellows, oranges and greens. Reminiscent of the colours of chilli peppers they tend to get the heart rate pumping and raise blood pressure making customers feel as if they need to finish their food in a hurry. If you’re seeking a quick dining experience in your cafe, then using these colours might just speed up your turnover.

Dark rich colours

Colours such as aubergine, charcoal, and navy have a real depth to them which makes a room feel smaller and more intimate. You may have used colours like these in your dining room at home for instance. In the cafe world they’re probably best used in large dining spaces where you want your customers to feel close together and connected in a warm, rich vibe. You need to be careful with your choice of dark colours and where you use them however as they can have the opposite effect and make customers feel enclosed in a space that is claustrophobic.

Warm, welcoming hues

If your aim is to make customers feel relaxed and comfortable then warm crimsons, mustard yellows, and burn orange hues could be just right for your space. If you match these colours with soft pendant lighting customers will feel your space is warm and welcoming and just perfect for kicking back and chilling after a hard day in the office, or on a Friday evening to kickstart their weekend.

Light, soft colours

Soft pastel colours are perfect for making a small space appear much bigger and a large space feel open and airy. Colours such as pale grey, off-white, beige and lightest pistachio, will make your customers feel comfortable and encourage them to stay longer and maybe another round of drinks and some food.

As well as offering advice about colour schemes, we stock a wide range of cafe furniture in a vast array of materials and colours to complement your colour palette. If your walls are painted why not consider wicker furniture to add texture or, if your walls have texture such as brick or tiles then why not choose from our colourful sleek metal or resin furniture to add contrast. We also have a showroom in Brendale where you can see our furniture first hand, so why not pay us a visit?

Leave a Reply