If you want your restaurant to earn more profit and stand out, you need to develop innovative ideas to increase your revenue and promote your business. Now, this is where merchandise arises.
Branding is vital in the food business because it fosters customer loyalty and brings in more customers. This article will give you helpful information on all to know about restaurant merchandise.
Many restaurants have successfully evolved from brick-and-mortar stores to proud brands that transcend food and physical locations.
Restaurant merchandise does not only serve as an extra source of revenue; it helps nurture your community and also encourages Instagram reach and Facebook likes.
Customers feel a connection with your restaurant if they have an item from your restaurant in their possession. One thing many restaurateurs do not know is that whenever customers carry an item with your restaurant logo on it, maybe a tote bag, they help market your brand.
Restaurant Merchandise Ideas
To help you get started, below are some items you can sell through restaurant merchandise.
1. Branded Sweatshirts And T-shirts.
If your restaurant has strong brand affinity, you’ll realise that clothes like sweatshirts and t-shirts are top sellers. They give customers who identify with and love your restaurant a means to express their true identity.
You can market these apparel by having your staff wear them inside the restaurant; you can promote them during the holiday seasons or even send free ones to influencers in exchange for referrals and social media posts.
If your restaurant, bar, or cafe serves drinks or allows BYO (bring your own), glassware is a good pick for brand promotion. It is vital to have a ready-to-execute strategy that encourages the purchase of drinks, as they can serve as a massive source of revenue for your bar and restaurant.
To stand out, decorate your glassware with your restaurant logo; trust me, it will instantly make a good impression. Also, it will look great on your social media handles.
3. Paper Bags.
With the rise of food delivery and takeaway, eco-friendly paper bags are now the centre of attention. Paper bags are tough, lightweight, and spacious enough to fit your restaurant logo, irrespective of the size.
They are mostly decorated with a full-colour sticker or printed directly onto the bag.
One of the things that make sense in a restaurant setting is napkins. They are perfect for fine dining or any corporate events. Personalised napkins can add a sense of extravagance and class to your customer’s dining experience.
5. Cooler Bags.
Since takeaway orders are now a significant stream of revenue for restaurants, it makes sense that having cooler bags is a natural choice if you want to promote your brand.
Have a cooler bag with your restaurant logo printed; you can gift your loyal customers when they purchase a special meal from your menu. Cooler bags keep food fresh all day and serve as shopping bags, thereby increasing brand awareness.
List Of Restaurants Merchandise Ideas
Some of the products listed below may not be appropriate for every setup, but find something in the list that will suit your restaurant concept;
- Tumblers(coffee, tea)
- Glasses (shot, beer, whiskey, etc.)
- Scented candles
- Serving boards
- Fridge magnets
- Water bottles
- Bottle openers
- Tote bags
- Children toys
- Grocery bags
- Funny posters
- Sauces & syrups
- Wall calendars
- Dried fruits
- Alcohol (beer, wine, whisky)
On A Final Note;
Cafe Solutions is home to all cafe/restaurant accessories & furniture. We choose products that are built to last; they are comfortable, stackable, lightweight, yet sturdy. Visit our website now.