Your restaurant and cafe shouldn’t be just a restaurant; it should be one with a great experience. Every great restaurant survives because of the lasting memories they create for their customers.
Social media marketing for your restaurant increases bookings and visibility. In this article, we’ll be looking at various social media content ideas that will boost customer loyalty.
A recent survey shows that 77% of customers visited a restaurant based on their social media content.
The same research also noted that 22% of restaurants’ social media posts (infrequent posting or low-quality content) are why they never visit a particular restaurant.
For you to succeed in the restaurant industry, your social media marketing strategy must show authentic content that represents your brand.
Almost 60% of the world’s population says staying authentic is the only way to be successful.
Social Media Content Ideas For Your Restaurant And Cafe
1. Show A Behind-The-Scenes.
Many customers love to see how their food gets prepared. If you doubt it, think about all the popular shows on TV about cooking, restaurants, and chefs.
You can attract new customers easily by sharing how the food is made in your restaurant kitchen. You and your chefs are already doing the work; all you have to do is film the entire process and share. Voila.
How to do this;
Choose any of your signature dishes and film your chefs preparing them. Yes, it’s that simple.
If you don’t want your secret ingredient to be out there, do a quick explainer video on how to perfect the ratio of créma to Americanos, how to chop vegetables properly, or how to decant a vintage wine.
The main goal is to let your customers, even prospective ones, connect with you on another level and show off your chefs’ skills.
2. Bring Attention To Your Vendors.
Highlighting all your suppliers and vendors is an excellent way to give attention to detail and showcase your ingredients. You can give a shout-out to the farm where you buy your cheese or your local fishmonger.
By doing this, you are showing your customers that you source locally and care about what you serve them.
It also leads to more future customers and puts your restaurant in front of many audiences.
How to do this;
Keep it simple by asking your vendors if they have pictures of their products so you can share them on all your social media handles.
You can add a caption or a hashtag explaining why you buy their product and why your customers will love it.
You can also go live on Instagram when going to the Butcher, fishmonger, or Farm; you can create an Instagram story of how to choose the finest ingredients for unique and tasty meals.
3. Tell The Story Of Your Little Beginnings.
Your customers are not just interested in your unique dishes; they also want to know how your cafe/restaurant became popular, the origin, and your aspirations.
Telling the story through pictures alone will not keep your customers engaged but showing the story in real life will be more exciting and engaging.
How to do it;
A full-length documentary might be boring, so think of short clips. For example, you can post a before picture of your restaurant, i.e., before you moved in and how you started.
You can also tell stories behind your logo and how you got the name of your restaurant. Only you know the stories of your beginnings, so share them.
On A Final Note;
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